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Computerized Answer Sheets: What Effects on Response to a Mail Survey?

Auburn University

William H. Holley

Auburn University

Achilles A. Armenakis

Auburn University

Computerized answer sheets in mail surveys have not been systematically examined for their effects on rate of return and response bias. To evaluate these effects, 170 job satisfaction questionnaires, half to be answered on a computerized answer sheet and half on the questionnaire itself, were randomly given to employees of a medium-size city. The use of a computerized answer sheet had no significant impact on the return of questionnaires of varying lengths. Subjects returning the questionnaires, under the two response formats, did not differ in terms of race, sex, age, or educational level. Although the result approached significance, there was no significant difference for expressed job satisfaction between the two formats. Results suggested that computerized answer sheets may be used in mail surveys without significantly affecting rate of return or producing response bias.

Educational and Psychological Measurement, Vol. 38, No. 3, 755-759 (1978)
DOI: 10.1177/001316447803800314


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