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Educational and Psychological Measurement
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What's this?

The Use of Multidimensional Scaling in the Measure of Conceptual Level

Jamie H. Pratt

Accounting University of Washington

David B. Mackay

Marketing and Geography Indiana University

Sid Baxendale

Accounting Indiana University

This research attempts to improve the procedure utilized by Schroder, Driver and Streufert (1967) for using multidimensional scaling in the measure of conceptual level. A series of monte carlo simulation runs and a laboratory experiment highlight potential incongruities related to the degree of error in the input data required by the Schroder et al. process. Accordingly, several methodological recommendations are made and briefly evaluated.

Educational and Psychological Measurement, Vol. 41, No. 1, 85-98 (1981)
DOI: 10.1177/001316448104100109


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