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Educational and Psychological Measurement
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Development and Application of a New Approach to Testing the Bipolarity of Semantic Differential Items

Claudia C. Cogliser

University of Miami

Chester A. Schriesheim

University of Miami

A new method of testing semantic differential scales for bipolarity is developed, using a new conceptualization of bipolarity that does not require unidimensionality. Using 63 subjects and multidimensional scaling (MDS) procedures, the investigation assessed Fiedler's Least Preferred Coworker (LPC) instrument and revealed it to suffer significant departures from bipolarity in 9 of 10 tested bipolar pairs. Future research implications are discussed.

Educational and Psychological Measurement, Vol. 54, No. 3, 594-605 (1994)
DOI: 10.1177/0013164494054003002


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