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Educational and Psychological Measurement
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Testing the Underlying Structure of a Store Image Scale

Chris Manolis

Loyola Marymount University

William W. Keep

University of Kentucky

Mary L. Joyce

Emerson College

David R. Lambert

Suffolk University

This research verified the underlying structure of retail store image. Confirmatory factor analyses were used to test a store image scale based on the work of Zimmer and Golden and others. Findings revealed that the responses of subjects to three different retail image exemplars, comprising three between-subjects experimental conditions, were satisfactorily explained by a model specifying three image dimensions: (a) general (store) attributes, (b) appearance, and (c) salesperson/service. The three-factor measurement model is theoretically meaningful and demonstrated a high degree of invariance across the three samples.

Educational and Psychological Measurement, Vol. 54, No. 3, 628-645 (1994)
DOI: 10.1177/0013164494054003006
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